adara
adara
We believe protecting your data should feel as intentional as every other part of Adara.
Adara is a premium life operating system application created by Rozada, operating globally and located in Bristol, United Kingdom.
In this Privacy Policy, "Adara", "we", "us" or "our" refers to Rozada and its affiliated operations. "You" or "your" refers to any individual who downloads, accesses, registers for, or uses the Adara mobile application or any associated website, including www.adaraapp.com.
For the purposes of UK GDPR and EU GDPR, Rozada (operating through Rozada Global) acts as the Data Controller for personal data processed through the Adara application.
| Company Name | Rozada |
| Location | Bristol, United Kingdom |
| Operations | Global |
| Product | Adara — The Feminine Life Operating System |
| Website | www.adaraapp.com |
| Data Protection Contact | privacy@adaraapp.com |
Because Adara is designed to be your whole-life operating system — spanning wellness, spirituality, personal goals, habits, and finances — we necessarily collect a range of personal data to deliver this experience. We collect only what is required and nothing more.
| Category | Examples of Data Collected | How Collected |
|---|---|---|
| Account Information | Name, email address, password (hashed), account creation date, subscription tier | Provided by you during registration |
| Profile & Identity | Display name, profile photo (optional), language, timezone, country | Provided by you in settings |
| Wellness & Health Data | Mood logs, energy levels, sleep tracking, menstrual cycle data, habit completions, physical wellness notes | Entered by you in the app |
| Spiritual & Faith Data | Devotional completions, prayer logs, scripture notes, spiritual journal entries, faith goals | Entered by you in the app |
| Personal Goals & Planning | Life goals, task lists, journaling content, calendar events, vision board content | Entered by you in the app |
| Financial Goals | Savings targets, income goals, financial habit tracking (no bank account details collected) | Entered by you in the app |
| Device & Technical Data | Device model, OS version, app version, IP address, crash logs, session duration, feature usage | Collected automatically via analytics |
| Payment Information | Subscription status, transaction reference IDs only (full card details held by payment processors) | Via Apple App Store / payment processor |
| Beta Programme Data | TestFlight participation, in-app feedback, bug reports | Provided via TestFlight or in-app feedback |
| Affiliate & Referral | Referral codes, affiliate link tracking, commission-eligible events | Collected automatically when affiliate links are used |
Adara processes data that qualifies as special category personal data under UK GDPR and EU GDPR, including health data (menstrual cycle tracking, mood, energy, sleep, wellness logs) and beliefs data (spiritual practices, faith journaling, devotional and prayer activity). We process this data exclusively to provide and improve the Adara service. Your explicit consent is obtained upon registration and when you first use each relevant feature. You may withdraw consent at any time.
We use your personal information only for the purposes set out below. We do not repurpose your data beyond what is described without seeking fresh consent.
Under UK GDPR and EU GDPR, we must have a valid legal basis for processing your personal data. We rely on the following bases:
| Legal Basis | When We Use It |
|---|---|
| Contractual Necessity | Processing required to fulfil your subscription contract and deliver the Adara app service |
| Explicit Consent | Processing of special category data (health and spiritual data); marketing communications; optional features |
| Legitimate Interests | Improving app performance, preventing fraud, analytics for business improvement, ensuring platform security |
| Legal Obligation | Where we are required to retain or disclose data to comply with applicable law or court orders |
We do not sell, rent, or trade your personal data to third parties for their own commercial use. We share your information only in the limited circumstances described below.
We engage trusted third-party companies to help operate and deliver Adara. These providers process your data only on our instructions and are contractually bound to protect it, including cloud infrastructure & hosting, payment processing via Apple App Store, anonymised analytics, email & communications tools, customer support tooling, and crash reporting services.
Distribution of Adara through the Apple App Store means Apple independently collects certain data in connection with your device and App Store account. Apple's data practices are governed by Apple's own Privacy Policy at www.apple.com/legal/privacy.
In the event of a merger, acquisition, restructuring, or sale of all or substantially all of our assets, your personal data may be transferred to the acquiring entity with prior notice. We may also disclose your data where required by law, in response to valid court orders, or to protect the rights and safety of Adara, our users, or the public.
We implement appropriate technical and organisational measures to protect your personal data. Given the sensitivity of the wellness, spiritual, and personal data central to Adara, our security measures include:
We retain your personal data for as long as your Adara account is active, or as long as necessary to provide the services, comply with legal obligations, resolve disputes, and enforce our agreements.
| Data Type | Retention Period |
|---|---|
| Account & Profile Data | Duration of account + 30 days after account deletion request |
| Wellness, Spiritual & Personal Data | Duration of account; deleted within 30 days of account closure |
| Payment & Transaction Records | 7 years (UK tax and financial record-keeping obligations) |
| Technical & Device Logs | Up to 90 days for crash and diagnostic logs |
| Support & Communication Records | 3 years from the date of last interaction |
| Marketing Consent Records | Duration of consent + 3 years (to demonstrate compliance) |
Depending on where you are located, you may have specific rights regarding your personal data. We are committed to honouring those rights without unnecessary delay and free of charge in most circumstances.
To exercise any of these rights, please contact us at privacy@adaraapp.com with the subject line "Data Rights Request". We will respond within 30 days (or within the period required by applicable law). We may ask you to verify your identity before processing your request.
If you are located in the UK and are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. If you are a California resident, you may also have rights under CCPA — contact us at privacy@adaraapp.com.
Adara is designed exclusively for adults aged 18 years and over. We do not knowingly collect, solicit, or process personal data from individuals under the age of 18.
If you are under 18, please do not use Adara or submit any personal information to us. If we become aware that we have inadvertently collected personal data from a person under 18, we will take immediate steps to delete that information from our systems. Please contact us at privacy@adaraapp.com if you believe we may have collected data from someone under 18.
Our website may use cookies and similar tracking technologies including essential cookies (required for the website to function), analytics cookies (aggregated, anonymised only), and preference cookies (to remember your settings). You may control cookie preferences through your browser settings.
The Adara mobile app does not use browser cookies. The app may use mobile analytics SDKs to collect anonymised usage data used solely to improve the app experience — not for advertising targeting. You can opt out in the app's Privacy Settings or through iOS Settings > Privacy & Security > Tracking.
In compliance with Apple's App Tracking Transparency framework, we will request your permission before tracking your activity across other companies' apps and websites. You may grant or deny this permission and change your preference at any time in your iOS Settings.
Adara is created by Rozada, located in Bristol, United Kingdom, and operating globally. Your data may therefore be transferred to, stored in, and processed in countries outside of your country of residence, including the United States and the United Kingdom.
Where we transfer personal data from the UK or EU/EEA to countries without an adequacy decision, we ensure appropriate safeguards are in place, which may include Standard Contractual Clauses (SCCs), Binding Corporate Rules (BCRs), or other recognised transfer mechanisms under UK GDPR or EU GDPR. Contact privacy@adaraapp.com for more information about specific safeguards in place.
The Adara app and website may contain links to third-party websites, services, or resources. These third-party services are not operated by us, and we have no control over their content, privacy practices, or policies. We are not responsible for the privacy practices of any third-party sites or services. We encourage you to read the privacy policies of any third-party services you access through or alongside Adara.
We may update this Privacy Policy from time to time to reflect changes in our practices, the services we offer, legal requirements, or for other operational reasons. When we make material changes, we will:
Your continued use of Adara after changes take effect will constitute your acknowledgement of the updated policy. We encourage you to review this page periodically.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please reach out. We are committed to resolving your concerns promptly and transparently.
For data rights requests, GDPR inquiries, and privacy concerns. We respond within 30 days for formal rights requests.
For general enquiries, partnerships, and support. We respond within 5 business days.
Rozada
Bristol, United Kingdom
Operating globally
Information Commissioner's Office (ICO)
ico.org.uk